Ep. 109 | AG1’s Kat Cole on Redefining Leadership in Health and Wellness
Dr. Avanti welcomes the President and COO of Athletic Greens, Kat Cole. Kat takes us through her transition from the food and beverage industry as the former President and COO of FOCUS Brands to the forefront of health and wellness. She sheds light on the parallels in consumer brand strategies across these sectors and her shift to a direct-to-consumer model at AG1. Kat opens up about her personal health journey and how it profoundly influenced her professional trajectory. Their conversation also navigates the challenges of marketing and manufacturing in the health and wellness industry. Furthermore, Kat highlights the role of community engagement in establishing brand authenticity and explores wellness as an influential tool in leadership, reflecting on the shift towards prioritizing health in leadership roles.
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Today on The Healing Catalyst:
Kat Cole's transition to Athletic Greens
Similarities in consumer brand strategies
Challenges in health and wellness marketing
Importance of community in brand development
Wellness as a leadership tool
Evolving standards in the health and wellness sector
Resources:
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Connect with Kat Cole:
Instagram: @katcoleatl / @drinkag1
Website: drinkag1.com
Connect with Dr. Avanti:
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Website: avantikumarsingh.com
Avanti’s Book: The Health Catalyst
Instagram: @avantikumarsingh
Podcast: The Healing Catalyst
Dr. Avanti Kumar-Singh, is an Ayurveda Wellness Expert on a mission to show how Ayurveda is a health catalyst to achieve optimal wellness in modern life.
Over the two decades of her training, study, and research, Dr. Kumar-Singh has shared her expertise with Fortune 500 companies, at elite undergraduate and graduate institutions, and at prestigious industry and medical conferences. She has been featured in the Huffington Post, goop, Thrive Global and mindbodygreen, and served as the co-lead facilitator of the Faculty Scholars Program in Integrative Healthcare at the OSHER Center for Integrative Medicine at Northwestern Medicine. Dr. Kumar-Singh is also the author of The Health Catalyst.
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